Speaking Magnet For $$$

Truth:  Really?  If the myth above was true all of the entrepreneurs would be making money #speaking on stages, but they aren’t.  This is an easy truth to determine. All you need to do is ask those speaking, after they step down off the stage, and you’ll soon realize that the majority of speakers are completely oblivious to how they can reach #financial freedom from the stage.  Why, you might be wondering?  What’s missing?  In this article I’ll show you why and how to make money speaking on stages.

Why And How To Make Money Speaking On Stages

Asking ‘why’ gives us pause for thought because there is an answer, a formula for #business speaking success, and a different way to look at the same scenario. If your goal is to make money from the stage, ask yourself these important questions before saying yes to your next speaking gig;

1. Who have you pin-pointed as your target market?
   This seems to be an #entrepreneur’s biggest challenge. The truth is you can’t work with everyone. When you attempt to use language for everyone no one hears you. Break your speech down so you speak authentically, without scripts, and include the words your target market are waiting to hear.
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2. Who is the audience I’ll be speaking to? 
   Ask the meeting planner about their audience before accepting the speaking opportunity. If the group is not in your target market I assure you that you will not make money speaking from the stage and in fact you’ll probably have no  more money in your pocket than what you had when you arrived. Know your audience. Without taking these six questions into consideration it is almost impossible to make money speaking on stages.

Here are the 6 questions I teach students, in my #Massive Visibility Media™ course, to ask meeting planners and show hosts before accepting a speaking engagement;

• Who is the audience? Are they entrepreneurs, #small business owners, employees, #leaders, #women in business, etc?
• What age range is the majority of the attendees?
• What percentage are men and what percentage are women? If you focus on women you wouldn’t choose a male dominated audience.
• What 3 major points would your audience be interested in learning?
• What price range do they respond to best?
• Can I make an offer and if not what can I do?

The answers to these questions support you in designing your speech, determining what to offer your audience and provide much needed information for making sure your speech meets the needs of the clients you want to serve.

3.  Have I fine-tuned my speech with the words and phrases my clients are waiting to hear?
Fine-tuning your words and phrases quickly develops trust.  The people in the audience, who need your solutions and support, instantly think she gets me. She understands what I’m going through and I think she’s the one who can help me.  There is a science to learning what these words and phrases are, and it takes a bit of research and time, but it’s well worth the effort.

4.  Is what I’m saying compelling enough to call my clients to me?
If I said to you, “Aren’t you tired of running from one networking group to the next while making very little money? Wouldn’t you love to know the secret to walking away with cash in your pocket?” I ask this question because I work with business owners who are confused about how to sell authentically (without scripts) and they’re down right scared to open a sales conversation. Did my words resonate with you? If they did you aren’t alone. These are the words I use and that’s how I make money from the stage. Fine tune your clients’ words and phrases and you’ll make money too.