I frequently ask entrepreneurs how long they think they’ll stay in business. Many have been laid off from a job and start their second career by starting their own business. I’m sure you know someone who is in the process of building a new identity and a new life hoping for income to support their lifestyle.
These new entrepreneurs work so hard building their businesses by starting off with designing business cards, developing a website, attending networking groups and spending money on expensive programs before they’ve taken the time to define their specific demographic and a message that will call in their perfect clients. This can be very costly and time consuming and is sort of like putting the cart before the horse.
I’ve built 3 businesses from zero to millions and am in the process of building Maximize Your Wealth Now and WMAX.TV.
During my business media classes I’m frequently asked, “Why can’t I get my business off the ground? I’m always spending money and don’t make much after all of my work. Aside from that I’m tired of running from one networking group to another with no results.”
There’s an easy answer to this question…
It’s imperative to speak your client’s prefect language. Unless you are doing this there’s no point in spending money on business cards, web sites and networking.
FIRST: Identify your perfect clients and their demographic. Who are they? Please don’t say everyone because that will not work. You must identify a specific group. Maybe it’s people who love to travel ages 40 and over, or people who love adventure movies 20 – 30 years or seniors who enjoy hiking.
NEXT: Put together a list of 10 – questions, based around your area of expertise, to ask the people in your demographic. This doesn’t mean your friends and family. Ask real potential clients or clients you’ve already worked with. What you’re looking for are the words and phrases they use repeatedly. Make a list of these words and phrases and begin using them in your conversations and networking groups. Watch carefully to see if you get lean in when you use them.
Super Tip: Record your interviews so you can write down the words and phrases that are used repeatedly. Recording makes it easier to focus on your questions and your client responses without writing everything down and becoming distracted.
In all of my businesses I’ve utilized these same techniques. It’s not fun but it is fruitful and hopefully you’ll still be working in your business as a proud entrepreneur a year later.
Learn more tips from Shirlene & her guest experts on WMAX.TV. http://maximizeyourwealthnow.com/wmaxtv-now-play/