Strategy Sessions
Problem or Solution?
Business owners and even specialists get in over their heads at times, leaving an air of insecurity when it comes to solving a client’s specific business challenge. A client will begin looking for a coach or trainer to solve that challenge. At this point they may take advantage of interviewing coaches through free strategy sessions.
The Purpose of a Strategy Session
A strategy session should focus on the client’s specific challenge, as stated by the client, and then provide a real plan of action to solve that challenge.
The Benefits of a Great Strategy Session
A great strategy session will leave both the client and the coach feeling as if they have a good solution and a plan of action for their next steps together. It should add a feeling of empowerment, security, focus and relief.
The Pain of a Poor Strategy Session
The problem with many strategy sessions is that the so-called expert may not have the credentials, expertise or experience necessary to guide their client through a strategy session and reach positive results.
If either the coach or the client is left with a feeling of confusion, lack of clarity and focus this may be why:
- A client may be left feeling torn down and defeated because the coach so deftly focused on the “pain points”.
. - If a coach is after only the money, and not interested in the success of the client’s business, they’ll point out the flaws or mistakes and make the client feel bad about the state of their business. Their next step is usually to emphasize how great their program is leaving the client in a place of feeling defeated and that the coach or trainer is their only answer.
. - I see many coaches advertising that they can show a client how to make a 6 or 7 figure income but they’ve never done it themselves and don’t have the expertise in sales to get you there. Do keep in mind that if you want to make money it’s all about the sales process and if that’s not a part of their training it simply won’t make an income for you.
. - What’s sad is when an entrepreneur is torn down and the coach or instructor doesn’t have the skills to build them back up. My question is… why tear them down at all? It’s hard work being an entrepreneur and we all make mistakes but mistakes are our golden tickets to success. I actually call them my golden mistakes because they can be costly but I learned a lot and will avoid that mistake the next time.
Providing A Great Strategy Session
- Listen carefully to your client’s challenges and then look for answers to their problems instead of pointing out their flaws.
. - Keep your clients in a positive place, making them hopeful (though realistic) about finding a solution. You should not make them feel pain or pounce on their pain points.
. - Speak to your client’s in their language. Do not say things that make them feel inferior or insecure.
Bad strategy sessions give coaches, that actually try to help entrepreneurs, a bad name. If you are a business owner looking for support, be wary of those who make you feel as if they are your only solution. If you are providing strategy sessions, think with your heart and make the session pleasant for both of you.
If you need support in creating great strategy sessions and are interested in learning The Art of Selling With Heart schedule a Massive Visibility Breakthrough Session with me. It all begins with the Compel Don’t Sell 2-Day Intensive. REMEMBER IF YOU CAN’T SELL YOU’LL NEVER DO WELL!
CLICK HERE to schedule your Free 40 minute Breakthrough Session.
CLICK HERE to take the Compel Don’t Sell Quiz – find out do you sell or do you compel your clients to work with you.