One of the most significant challenges authors face after publishing their book is selling it. Even if your book has the bragging rights of an international bestseller, it often falls to the bottom of the rankings in the blink of an eye.
In this article, you’ll learn the secrets I use to earn a massive income utilizing my books as the spine of my business.
No one buys what you have if they don’t know you have it. So how do you get the word out there? At ten years old, I learned this vital lesson from my Grandpa Lew.
Coaching with Grandpa
One of my favorite places to visit as a young child is Mendocino. Located on the Pacific Coast in northern California, I loved spending Sundays in the fresh cool air with my grandpa in this quaint little town. One day, as we rested on a bench under the covered walkway in the central part of town, Grandpa pointed to a cardboard sign just a few feet away. “Look,” he said, “there’s a Monte Cristo sandwich at that little restaurant. I love those sandwiches and I’ve been craving one lately. How strange that I would find a Monte Cristo here in Mendocino.”
“You see,” he continued, “If they didn’t put that sign in front of us, I never would have known that a Monte Cristo sandwich is available to purchase in this little cafe. I would have missed it completely unless I made the effort to walk into their store to look at the menu. They put that sign in a place where we couldn’t possibly miss it unless you are sleepwalking.”
“Even then, you would trip over it.” I teased grandpa nudging his elbow with a giggle. I loved how he used these teachable moments.
“No matter what business you do,” grandpa went on with a wink, “you want people to know about it. If your message isn’t glaringly visible for everyone to see, no one will buy, and you’ll be broke. “
Here’s the secret
I’ve never forgotten my grandfather’s advice which is why my book, Selling Through Your Heart, is a big hit. But here’s the secret. If I rely solely on Amazon, my book is practically invisible. Oh sure, it won 4 prestigious awards and went #1 in four countries in March of 2020, but now it’s hanging out in the Amazon abyss surrounded by a million other books. So, it’s up to me to bring attention to the importance of my book’s message for my clients.
One of the first steps is to think of ingenious ways to market your book for massive visibility without paying for ads. In other words, find unique opportunities and ideas to highlight your book. What if I show you a few ideas I use so you can make money and get your non-fiction books onto the bookshelves of your potential clients without paying for ads? That’s a significant promise, right? Well, let me give it a try. I’ve listed three ideas below.
A few Eye-Catching ideas I use
1. Take a photo with your book cover. When I travel to landmarks around the world, I take a book cover with me. It’s easier to pack. I take a photo with my book cover and post it on social media. Try it, people will love following you and the picture is an excellent reminder of both you and your book.
2. Apply for awards – Next Generation Indie Awards, Independent Press, International Press, and the New York Big Books Awards are where I applied. All you need to do is look them up on the internet and apply before the opportunity closes. Awards such as these give your book massive visibility, and when you win, a press release goes out to bring it to the attention of big media. Free advertising is always the best press.
My favorite idea
3. What if you could drag your book out of the boxes in your closet and get them flying out to new readers? Here’s an idea that will blow you away because it gets the book sales you desperately desire. All you need to do is create a profitable program based on your book’s messaging that your clients can resist. Wrap your program around your book and walla your books sell like hotcakes.
What? You’re saying you don’t know how to create a program that sells quickly. Let me get you started with the ‘Turn Your $10 Book Into $1000’ 5-Day Challenge. It’s free, lots of fun and you can do it all in twenty minutes a day. Sign up here for the next challenge. It’s right around the corner. https://www.authors5daychallenge.com/starterkit I look forward to learning about your book.
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